The Worth Company has been the number one source of fishing lure components and Key Rings for manufacturers for over 70 years. Major automotive and tackle manufacturers throughout the world look to us for quality materials and equipment because the Worth name stands for workmanship and value. Four generations of the Worth family have spent over 70 years perfecting our manufacturing processes, producing our own exacting tooling standards, identifying the finest materials and developing the most durable finishes.

Our state-of-the-art manufacturing facility in Stevens Point, Wisconsin is the industry’s largest and most sophisticated. With complete in-house production facilities, we are able to perform all facets of the manufacturing process.

The end result of this technological superiority is that we can do more things, faster and in greater quantities, meaning greater cost savings to you.

By maintaining our high-volume, in-house operation we are better able to answer your needs. Our location and large inventory give us the ability to process and deliver your orders faster and with better service than our competitors.

Together, our experience, industry commitment, high-volume production capacity, cost-efficiency and service all add up to the quality you get in every product from Worth.

Split Ring-Thorne Bros. Split Rings

Wolverine Triple Split Rings

As the Suick neared the surface, the water erupted into an enormous geyser. The musky came rocketing out of the water; 47 inches of head-shaking fury with a bad attitude and a mouth full of hooks. She made a powerful run, stripping drag off, and then the line went slack… I reeled frantically expecting to catch up to the fish that was charging the boat, but only the lure floated back. Upon examining the lure, I was shocked at what I saw; one hook missing at the expense of an opened split ring! I sat there for a long time just shaking my head and staring at the lure, thinking “I don’t ever want this to happen again”!

​It was this event back in 1992 that spawned the birth of the worlds strongest split ring, the “Super Ring” by Wolverine Tackle Co. Having 19 years in the metalworking/machining industry, I had all the resources and contacts for extensive research and development. By experimenting with different types of steels, heat-treating processes, and metal finishing, I was able to create a split ring that was much stronger than any available.

​But that wasn’t the end of it- I incorporated a superior 3 coil design that gave it UNBELIEVABLE strength! The “Super Ring” was now all I wanted it to be, a split ring that could be used with total confidence!

​At Wolverine Tackle Co., our goal is to provide the finest tackle available to the discriminating angler. It makes absolutely no sense for people to spend hundreds or even thousands of dollars on fishing equipment only to lose that long awaited trophy by skimping a few pennies on inferior split rings.

Split Ring-Wolverine Split Rings