Chaos Tackle Acquires Custom X Lures And Rods

Rick Albers, owner of Chaos Tackle and Esox Assault Tackle, has announced the purchase of Custom X Lures and Rods from Chuck DiVito.

The sale — which includes the entire line of Custom X crankbaits and rods — became official in early May, and the purchase price was not disclosed.

“Custom X has produced high quality baits that fit our product line perfectly. Plus, we think the line can be expanded. There is a tremendous upside,” Albers said when asked why he bought the company.

Albers said he has always felt that the Custom X trolling baits “are the class of the lure type.” He said he planned to expand the number of sizes in which Custom X lures are offered, as well as introduce a line of twitchbaits.

“We plan no changes in how the baits are made,” Albers said. “We literally are changing nothing outside of who’s doing the painting. It’s always been a good bait … really, what could we do with it [to make it better]?”

Albers sees the Custom X rods meshing perfectly with the Assault Sticks produced by Chaos Tackle, another company that he purchased recently. “The Assault Sticks are more of a ‘working class’ rod, whereas the Custom X rods are of extreme high quality. I think the two lines will complement each other well,” he said.

For more information, visit, or

Steve Heiting

Leave a Comment

You must be logged in to post a comment.


Video from the Last Spring PMTT Tournament on Cave Run Lake April 13&14 2019

By Gregg Thomas | April 20, 2021

Here is how it all shook out! 

Guide Lines with Glenn McDonald: Video tip with 54 or Bust

By Gregg Thomas | April 20, 2021

Extra split ring trick for Lake X Lures Fat Bastard Create a clicking noise as the front hook hits the…

Guide Lines with Jeremy Burris: Fox Chain of Lakes, IL

By Gregg Thomas | April 20, 2021

Water levels on the Fox Chain O Lakes are on the rise and is making for good navigation throughout the…


Join the List and Never Miss a Thing.

Layout 1


Subscribe & Save

Give a Gift | Subscribe Services